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Accelerate the cultivation of quality brand advantage, effectively respond to market competition under the new normal

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Accelerate the cultivation of quality brand advantage, effectively respond to market competition under the new normal

Classification:
Company News
Release time:
2014/12/25
[Abstract]:
Notice of the Sichuan Provincial People's Government on Recognizing the Third Sichuan Province Quality Award Winning Unit

Notice of the Sichuan Provincial People's Government on Recognizing the Third Sichuan Province Quality Award Winning Unit

The development under the new economic normal is to improve the overall quality and efficiency of the economy. Wei Hong, deputy secretary of the provincial party committee and governor of the province, stressed on the 23rd of December that the province’s high-quality provinces and brand building promotion video conferences should focus on market competition under the new economic normal, and persist in promoting the construction of quality provinces. Realize the transformation of “Sichuan Manufacturing” to “Sichuan Creation”, “Sichuan Product” to “Sichuan Brand”, “Sichuan Speed” to “Sichuan Quality”, and promote Sichuan’s economic and social development to “Quality Age”.

In recent years, the province has initially established a high-quality working mechanism of “government-led, departmental linkage, enterprise entity, industry self-discipline, and social participation”. The product quality, engineering quality, service quality of major industries continue to improve, and the concentration of brand economy and The pulling effect is gradually emerging, but the quality development foundation is weak, and the outstanding problems of the quality brand level still need to be raised.

Wei Hong pointed out that quality is the eternal theme of economic development and social progress. It is not only a reflection of the core competitiveness of an industry and enterprises, but also a reflection of the comprehensive strength of a country and region. Quality determines the survival of the company and determines the development of the country. Under the new economic normal, we must use the improvement of quality to “heduce” the slowdown, push economic and social development to the “quality era”, and achieve “double improvement” in macroeconomic and micro-product service quality. For Sichuan, it is more important and urgent to do quality work and build a better quality than ever before. If the quality level does not go up, it will be difficult for Sichuan to achieve economic transformation and upgrading, and it is difficult to achieve quality and efficiency development.

How to push Sichuan's economic and social development to the "quality era"? Wei Hong put forward five requirements: First, increase the power of the simple administration and give full play to the role of enterprises as the quality subject. The second is to continuously improve the government's quality supervision work, improve the quality and safety prevention and control mechanism, severely crack down on quality violations, and improve the pertinence and effectiveness of supervision. The third is to effectively strengthen the quality brand cultivation, innovate the quality brand work mechanism, improve the quality brand evaluation system, strengthen the promotion of Sichuan brand, and accelerate the cultivation of national famous brands. The fourth is to work hard to build a quality social co-governance mechanism, mobilize consumers to participate in quality supervision, advocate industry associations to be honest and self-disciplined, pay attention to the propaganda and guidance of news public opinion, and strive to form a society where everyone values ​​quality, everyone creates quality, and everyone enjoys quality. Atmosphere. The fifth is to further improve the quality work mechanism, make overall plans for the construction of major projects of quality, safety and quality development, improve the assessment mechanism, and improve the mechanism for meeting and discussing.

At the meeting, the third Sichuan Quality Award winners were notified and awarded. Representatives of the winners and representatives of the model cities of the quality city were exchanged and spoke.

Vice Governor Gan Lin presided over the meeting. The responsible person of the relevant department at the provincial level attended the meeting at the main venue. The person in charge of the city and county government attended the meeting at the branch. (Reporter Hu Yanshu Liu Jia)